how nra messaging works

overhead today at our favorite wingnut watering hole free republic:

i live in what is considered a safe neighborhood and stay in "safe" areas, never had a problem YET.

not familiar with guns although my husband used to have quite a collection and i had a baretta shotgun. i'm not so much afraid of home invasions or robberies at this point — but times are changing. what i'm more afraid of is our government setting off a stampede of marauding hoards[sic].

i have NO clue what might be useful for me — need advice.

— "aria"

when crime rates are falling and even hardcore wingnuts admit to feeling safe in their homes, how does one get already convinced gun owners to buy still even more guns?

easy — sell them an apocalyptic delusion.

'cause you can never have too many guns when that happens.