if you have to say it ...

... you know you're already in trouble.

and if you need to commission a report to figure it out, you should probably find yourself another line of work:

gop candidates on the ballot in november must show "deep empathy towards the voters" and rely on local rather than national issues, according to the report, ordered by party leaders after the loss of formerly safe seats in illinois, louisiana and mississippi that stunned the rank and file.

republicans and empathy. good luck with that.

(h/t talkingpointsmemo)